9 out of 10 women in India have a Vitamin D deficiency . Post the age of 30, bone density starts declining . This shows up as frequent aches and pains during regular activities – like prolonged standing, bending your knees, or lifting heavy items. If preventive action is not taken, it can lead to musculoskeletal pains, risk of fractures, and osteoporosis at old age. Vitamin D is critical in helping your bones absorb calcium, but unfortunately the deficiency in India is widespread with low awareness.

Horlicks Women’s Plus has partnered with Apollo Clinics to raise awareness around Vitamin D deficiency and bone health amongst women. The two have come together to raise awareness on bone health and drive the adoption of optimal nutrition, physical exercise, and regular screening. In the campaign, Horlicks Women’s Plus and Apollo Clinic have partnered to offer a free Vitamin D test for all the women over the age of 30 across Apollo clinics in Chennai. The testing would also be complimented with free doctor’s counselling.

A well-balanced diet, regular physical activity, and proper intake of key bone nutrients like Vitamin D, Calcium and Vitamin K2 are key to bone wellness. Horlicks Women’s Plus is clinically proven4 to help improve bone strength in 6 months, as it contains 100% RDA of Calcium, Vitamin D and Vitamin K2 .